FACTSHEETS & PUBLICATIONS
These fact sheets are an online resource intended to improve the user's understanding of food marketing and provide better access to regional food markets. In order to view many of the fact sheets, Adobe Reader must be installed (see the link below).
National MarketMaker and USDA
The Know Your Farmer, Know Your Food Compass was unveiled by USDA Secretary Tom Vilsack and Deputy Secretary Kathleen Merrigan via a live webinar on February 29, 2012. A paramount objective of Deputy Secretary Merrigan is to encourage a national conversation of how to improve food systems and recognize the resources that are available for this purpose. Because of the presence of synergistic objectives, National Food MarketMaker and AgMRC have joined forces to expand the reach of the Compass goals relative to stimulating a national conversation about local and regional foods. This concept has manifested itself in exciting new ways.
Marketing Processed Agricultural Products in Florida
Steps to take, specifically in food safety, for marketing processed agricultural products. Topics include but not limited to manager certification, facility regulations, labeling, permit fees, inspections.
Marketing Alternatives for Small Farmers
There are a variety of ways that small scale farmers reach their customers with direct marketing. Some may be more suited to your farm and products than others. For many farmers, a combination of several marketing outlets is effective.
Value Added Agriculture: Is it Right for Me?
Explore the concept of value added agricultural businesses and to provide a set of preliminary questions which may help agricultural producers decide whether a particular value added business is suitable for them.
Melon Food Safety Resources for Producers & Consumers
If contamination occurs in melons, removing or killing pathogens is difficult. Therefore, prevention at all stepsfrom production to consumptionis strongly favored over treatments to eliminate contamination after it has occurred.
Cottage Food Legislation Signed Into Law
This factsheet provides vital information for cottage food producers. Topics included but not limited to:
- What foods can I produce?
- Which foods are not allowed?
- Labeling requirements
- Insception rules
- State agency contacts
- Additional resources
Direct Marketing Lamb
This document explores how to direct market lamb to niche and ethnic markets.Making a Better Meat Product
Learn farm-level techniques to enhance the quality and flavor of your beef.Making a Better Meat Product
Florida Department of Agriculture and Consumer Sciences
The documents below provide insight into legal issues such as food manager certification information, construction standards for buildings used for preparing, processing, storing or selling food, and more.Minimum Construction Standards and Specifications Checklist
Food Protection Manager Certification Information
Marketing-El Mercadeo
Whether growers establish a farm market on their farm, travel to a local citys farm market, or establish community supported agriculture (CSA), any fruit and vegetable growers have found that direct marketing to consumers is a profitable and rewarding way to sell produce. Se puede definir el mercadeo directo como la venta directa del productor al consumidor, pero esta definición sencilla no toma en cuenta la importancia de las relaciones personales involucradas en estos intercambios.Direct Marketing: A Grower Self Assessment of Food Safety Risks
Starting a Farmers Market
El Mercadeo Directo
Community Supported Agriculture
Using Prospecting to Expand Your Customer Base
Retailers Guide to Sourcing
Retailers Guide to sourcing high quality beef and pork.Sourcing High Quality Beef
Sourcing High Quality Pork
Value Added Agriculture-Agricultura Con Valor Agregado
The profitability of meat-animal production has declined due to increasing feed, fuel, and fertilizer costs. Therefore, several producers who want to gain a greater portion of the available profit margin are trying to become meat marketers, rather than just livestock marketers. En respuesta a la disminución de los ingresos netos de las haciendas, en un mercado global altamente competitivo, muchos productores agrícolas son aconsejados que, para sobrevivir, incluyan actividades que den valor agregado a sus productos.Adding Value to Livestock with Niche Meat Marketing
Agricultura Con Valor Agregado
Honey Resources
Nothing is perhaps more confusing to the honey processor or consumer than honey labeling. This is because a U.S. code of honey labeling does not exist, and many terms used on honey labels convey little if any meaning. Honey house sanitation should ever be on the mind of the honey processor. Even though extraction and bottling are often inherently messy affairs, they should not detract from presenting an aesthetically pleasing and healthful product to the consumer.Florida Honey Labeling Regulations
Honey House Sanitation and the Florida Food Law
Complying with Regulations to Sell Farm Fresh Eggs
In Florida, individuals selling, offering for sale, or holding for the purpose of sale any number of eggs fall under the jurisdiction and regulations of the Florida Department of Agriculture and Consumer Services' (FDACS) Division of Food Safety. Additionally, if you plan to sell eggs for human consumption and your flock size is more than 3,000 layers or you plan to sell eggs wholesale, you will fall under the jurisdiction and regulations of the United States Department of Agriculture's (USDA) Food Safety and Inspection Service.Complying with Regulations to Sell Farm Fresh Eggs
Understanding the "USDA Organic" Label
This EDIS publication briefly outlines the history of the USDAs National Organic Program (NOP), summarizes for consumers the benefits of government regulation of organic food products, and provides a guide for interpreting labels on products with organic ingredients.Understanding the 'USDA Organic' Label
Custom and Retail Exempt Meat Processing
This report concisely explains the exemptions and also covers Florida Sunshine Law specific to meat processors.Custom and Retail Exempt Meat Processing
Handling Telephone Complaint Calls with Poise
The tips from this fact sheet will help you handle telephone complaint calls with poise.Handling Telephone Complaint Calls with Poise
Six Ways to Improve Earnings from Lychee-Seis Moneras de Mejorar
Six Ways to Improve Earnings from Lychee-Seis Moneras de MejorarSeis Maneras de Mejorar las Ganancias de Lichi en el Sur de Florida
Steps to Marketing Your Product
Most agricultural producers are used to marketing their products by taking them to the local elevator, grain terminal, or livestock market. The concept of marketing your product to the consumer is an entirely different process.Steps to Marketing Your Product
Preparing the Business Plan
If you're thinking of starting a new agricultural venture, a logical first step is to get all of your ideas on paper and organize them into a strategy. This strategy is called a business plan.Preparing the Business Plan
Relationship Management
Relationship Management is a process where suppliers work very closely with clients.Relationship Management
Niche and Ethic Markets for Goat Meat in Illinois
The demand for goat meat in the United States is growing.Niche and Ethnic Markets for Goat Meat in Illinois
