CASE STUDIES
The following case studies provide examples of how
MarketMaker can be used by a producer and a retailer. To really understand how this site can benefit everyone in the food chain, follow the steps in the case studies as you read them.
Chef Wants Organic Produce
David Peronne is a chef in a French restaurant where dining is white tablecloth upscale. Chef Peronne prides himself in only the freshest ingredients. Lately his customer's have also been requesting organically grown entrees. Chef Peronne uses MarketMaker to locate farmers who can direct market and deliver fresh organic eggs and vegetables to his restaurant.
Finding a New Market for Cattle
Larry O'Malley is a cattle producer who would like to sell a branded beef product to high-end consumers. Larry thinks the best potential customers would be households where income is in excess of $100,000.
Using Market Research to Find Customers
A cattle producer wants to sell branded beef products to high-end consumers.
